Privacy Policy

Introduction (BTFP) wants you to be able to shop with confidence on our site, which is why we take the privacy of your personal information very seriously. We respect your privacy, and we are committed to protecting your personal data.

This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you how we use your data, the conditions under which we may disclose it to others and how we keep it secure. may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 25th May 2018.

What personal information do we collect?

Personal information is any information that can be used to identify you.

When you complete an online form, create an account or shop with us online, we may collect, use, and store different kinds of personal data about you such as your name, gender, date of birth, billing/delivery address, e-mail address and telephone number.

We may also collect and retain information about your interactions with us online or via telephone or email with our staff so that we can process your transactions and deal with any future queries.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

  • Identity Data includes first name and last name.
  • Contact Data means the data we use to contact you including your billing address, delivery address, email address and telephone number.
  • Financial Data means the data we use to process your payments for your orders including your payment card details. We do not store or process your card details ourselves, they are processed and stored via one of our contracted third-party service providers. We encrypt your payment card details in your browser and securely transfer this data directly to our relevant third-party payment provider to process a payment. Your card details are never sent, stored, or otherwise interacted with on our servers.
  • Transaction Data means details about transactions you have made on our website including the payments to and from you along with other details of products and services you have purchased from us.
  • Technical Data means details about the device(s) you use to access our website including your internet protocol (IP) address, browser type and version, location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username (email address) and password, your login data, purchases, or orders made by you, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services. This includes your browsing patterns and information such as how long you might spend on one of our webpages and what you look at on our website, the click stream to and from our website, page response times and page interaction information such as scrolling, clicks and mouse-overs.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and your communication preferences.

We also collect, use, and share aggregated and/or anonymised data (“Aggregated Data”) such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

What we do not collect

It should be noted that we do not collect payment or credit card information.

All credit card payments are made directly to a payment provider, PayPal or other reputable payment processor. At no stage in the payment process do see or collect your credit card details.

Why we use your personal information

Information stored and collected about you allows us to improve our services or products for you. We will only collect and use your personal information where we have a legal basis to do so and will always respect your rights. We may process your personal data for several reasons, such as:

  • You have given us your explicit consent to us emailing you by opting in to receiving our newsletter, information about offers or taking part in competitions.
  • You have expressed interest in the organisation by a positive action, for example by completing an enquiry/contact form
  • We are required to do so to fulfil a contract that we have with you
  • We have a legal obligation to use your information

We also reserve the right to apply our legitimate interest wherever we believe it is appropriate, but we promise that we will always obtain your consent and respect your rights and freedoms when doing so. Some examples of when we would rely on our legitimate interest include:

  • To pursue our organisational aims and objectives
  • To manage our financial transactions and prevent fraud.
  • It is necessary to keep our site updated and relevant, to develop our business, maintain security and to inform our marketing strategy
  • You have consented to us emailing you by opting in to receiving our newsletter or offers and providing us with your email address to do so
  • It is necessary to comply with a legal obligation

We may also process your data with your consent. If we need to ask for your permission, we will offer you a clear choice and ask that you confirm to us that you consent. We will also explain clearly to you what we need the data for and how you can withdraw your consent.

How we use your personal information:

The ways that we may use your personal information are as follows:

  • Register you as a new customer
  • Process and deliver your order(s) including:

– Managing payments, fees, and charges

– Collecting and recovering money owed to us

  • To manage our relationship with you which will include:

– Notifying you about changes to our terms or privacy policy

– Asking you to leave a review or take a survey

  • To enable you to partake in a prize draw, competition or complete a survey
  • To engage with you on social media
  • To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
  • To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
  • To extract data analytics to improve our website, products/services, marketing, customer relationships and experiences
  • To make suggestions and recommendations to you about goods or services that may be of interest to you

Sharing your information with third parties

We do not sell or provide your data to third-party companies unless required to do so by law. In general, the third-party providers we use only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us.

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

For these providers, we recommend that you read their privacy policies so you can understand how your personal information will be handled by these providers.

We may disclose your personal data to third parties if we are legally obliged to; or to enforce or apply our terms of use for this website or other agreements; or to protect the rights, property, or safety of or others. This includes exchanging information with other companies and organisations for the purposes of fraud detection and protection.

Transferring your information outside of Europe

We do not transfer your personal data outside the European Economic Area (EEA).

Opting out and keeping your information up to date

You can ask us to stop sending you marketing messages at any time by contacting us at or by ‘opting out’ of marketing communications in any e-mail sent to you.

 In some circumstances you can ask us to delete your data by making a ‘Request for Erasure’. To make such a request, please write to us at Following your request, your personal data shall be removed from our database without undue delay in accordance with statutory requirements. Our Data Protection Lead (DPL) shall thereafter take reasonable steps to inform any third parties who may be processing any personal data they hold about you that you have requested the erasure of any links to, or copy or replication of, your personal data.

How long we keep your personal data

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


We are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We have appropriate security measures in place to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those staff, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website to tailor it better to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

The cookies we use and what they do are:

NamePurposeRetention period
btfp_composerProvide a unique newspaper composition identifier to allow you to switch pages without losing information already entered whilst creating a newspaper30 days
woocommerce_cart_hashA security token for your shopping cart to prevent unintended alteration30 days
woocommerce_items_in_cartThe number of items in your cart30 days
wp_woocommerce_session_+ unique identifierA unique cart identifier for your shopping session to ensure security30 days
catAccCookiesused to manage a cookie consent to record end user acceptance that the site uses cookiesThe session
Cookies used on our site

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Disabling cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this). Be aware that disabling cookies will affect the functionality of this and many other websites that you visit. Disabling cookies will usually result in also disabling certain functionality and features of this site.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Your rights

You may choose to restrict the collection or use of your personal information in the following ways:

  • whenever you are asked to enter your details on the website look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes.
  • if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by either:

− clicking the unsubscribe link at the bottom of the email.

− Writing to us at the address given below.

We will not sell, distribute, or lease your personal information to third parties unless we are required by law to do so.

Under data protection legislation, you have the right to request access to the information we hold about you. To make a request for your personal information contact or if by post:

Data Protection Lead,

SRM Systems Limited

Bethefrontpage Division

299 Northborough Road


London SW16 4TR

 If you have a concern about the way we are collecting or using your personal data, you should raise your concern with us in the first instance or directly to the Information Commissioner’s Office at

The data that we keep about you is your data and we ensure that we keep it confidential and that it is used appropriately. You have the following rights when it comes to your data

  1. You have the right to request a copy of all the data we keep about you. Generally, we will not charge for this service.
  2. You have the right to ask us to correct any data we have which you believe to be inaccurate. You can also request that we restrict all processing of your data while we consider your rectification request.
  3. You have the right to request that we erase any of your personal data which is no longer necessary for the purpose we originally collected it for. You may also request that we restrict processing if we no longer require your personal data for the purpose we originally collected it for, but you do not wish for it to be erased.
  4. You can ask for your data to be erased if we have asked for your consent to process your data. You can withdraw consent at any time – please contact us to do so.
  5. If we are processing your data as part of our legitimate interests as an organisation or to complete a task in the public interest, you have the right to object to that processing. We will restrict all processing of this data while we investigate your objection.

You may need to provide adequate information for our staff to be able to identify you, for example, a passport or driver’s licence. This is to make sure that data is not shared with the wrong person inappropriately. We will always respond to your request as soon as possible and at the latest within one month.


Full name of legal entity:

SRM Systems Limited, a UK limited company

Registration number: 1767594.

Registered Address: 299 Northborough Road, London SW16 4TR, United Kingdom

SRM Systems is registered, and operates in the United Kingdom and is a division of SRM Systems

You can also contact us through our customer contact page.